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Build new business with Google My Business

Google My Business is one of the fastest and easiest ways that real estate agents can increase their presence online. That’s because unless you are a major advertiser with Google – or have invested in...

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Florida Realtors® Tech Helpline Adds New Associations and 26,000 New Members

Real Estate’s No. 1 Tech Support Service expands in Midwest, Connecticut   ORLANDO, Fla., March 30, 2021 — Florida Realtors Tech Helpline announced the addition of five Realtor Associations, including...

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Top Tech issues every real estate pro faces

In the wake of the pandemic, working remotely for real estate agents means more reliance on tech tools than ever. An increased presence of technology in the daily workflow of an agent also equates to...

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Facebook Turns the Table on Lead Gen: You don’t go after leads — leads come...

Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling...

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Tech Fatigue Is Real: What You Can Do to Combat Zoom Gloom

As real estate agents and brokers spend more time on their computers and mobile devices than ever before, many have experience tech fatigue. The concept has been around long before the pandemic...

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3 stand-out video hacks: making videos that get clicks!

You probably have heard that video is one of the most powerful and persuasive forms of communication. The statistics for the impact of YouTube alone are staggering: 2 billion monthly users, 74% of US...

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Tech and Mental Health: It’s been a long pandemic

Do you remember the moment you went into pandemic lockdown? No one had any idea how long it would last. A few weeks? A couple of months?   In Florida, the first detection of the coronavirus came on...

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Using Instagram carousel to boost your business, win more listings

For real estate, Instagram is a great social platform for agents to expand their network, market properties, and acquire more listings. Predominantly through images, Instagram gives power to agents,...

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How to Start Your Own Blog

Why should you want to have your own blog? Because today, 90 percent of home buyers are searching online during their house hunt, according to Google and the National Association of Realtors. In...

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The 5 Best PDF Hacks for Agents

The Portable Document Format or PDF was created by Adobe in 1993. Adobe officials estimate that there are some 2.5 trillion PDF documents in the world. And PDFs have become a mainstay for real estate,...

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Choosing impressive listing photos can dramatically boost your image too.

It takes just seconds to make a first impression, and that’s why the photos you select for every listing count. Now that searching for a new home online has rocketed to an all-time high of 97%,...

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Build new business with Google My Business

Google My Business is one of the fastest and easiest ways that real estate agents can increase their presence online. That’s because unless you are a major advertiser with Google – or have invested in...

View Article

Choosing impressive listing photos can dramatically boost your image too.

It takes just seconds to make a first impression, and that’s why the photos you select for every listing count. Now that searching for a new home online has rocketed to an all-time high of 97%,...

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Why You Should Call Tech Support First, Not Last

Before cars had GPS navigation systems, people got lost a lot more often. Researchers explained that men were predisposed only to stop and ask for directions as a last resort response when lost.   The...

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Cool tools and hot hacks for photos every agent will love!

High-quality photos for your listings, promotional activities, website, and social media are crucial. They help appeal to your audience, sell properties faster, and gain more listings in the future....

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Why Tech Support is a Vital Service for Real Estate Agents

Have you ever tried to turn on your laptop, but nothing has happened? Or go to print out a copy of a Purchase & Sale Agreement, yet nothing comes out of the printer?   Ever find yourself trying to...

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5 practical marketing ideas for the holidays

With the holidays season just around the corner, it’s a time of fun and festivities. While home buying and selling typically slow down during the winter months, sometimes the end of the year can be...

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6 Valuable Tips for Creating Memes That Could Go Viral

Memes have been a popular go-to for fostering online humor. The term “meme” was introduced into our lexicon 35 years ago by Richard Dawkins, a British evolutionary biologist. Dawkins suggested “that...

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Is your smartphone running slower? Here are 4 helpful tips.

Few tech challenges are more annoying than having a slow smartphone. After you’ve owned your phone for a while, chances are it will slow down like any other technology. How can you tell? You may notice...

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4 things kids can teach us about engaging video content.

Now more than ever, real estate professionals understand the value of using video in their marketing.   The pandemic has catapulted the use of video by agents. Before March 2020, about one in 10 agents...

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